Many businesses start their adventure with marketing their business online by setting up a Google Adwords account. For many people this represents no more than a dabble with the Internet in as cheap a way as it looks possible.
With the recession responsible for changing the way we think about advertising and expenditure it can seem like a cost effeective way of finding out how many people are searching and enquring about your products and services
However, as too many businesses have found out to their cost its more like a escalating addiction. Many people set a relatively low daily Adwords budget and then find that the fund has run out by 11am so they increase it. Often without any real regard for the results that have (or haven't) been achieved.
We have a range of pre-built and indexed sites for a vast array of business types in market specific areas and geographically targetted towns, counties and cities.
Put simply we build websites for a range of keywords that are searched in volume by the public. We then receive anything from hundreds to thousands of visitors to each site attracted by the accuracy of the search term they have selected and the page position of the website on Google.
We are website designers and search engine optimisers, we can make things happen on the Internet but we can't be all things to all men so we just can't help anyone calling for a taxi in Coventry or looking for a hairdresser in Basingstoke. That's where you come in!
Thursday, December 23, 2010
The highest cost PPC Adwords on Google
Google's income based sponsored links have caught the imagination of a huge number of businesses during 2010. Fuelled by the desire to gain more online business how have these fared?
We asked a number of businesses about their experience of using Google's PPC Adwords campaign.
For many they have started off with a relatively low PPC cost for a particular keyword and then dramatically increased as the competition has seen the same market and started their own PPC campaign
With only ten listings for organic (natural) websites to be listed on page one of Google PPC can look like a quick cheap fix for anyone wanting to simply see what the Internet can add to their business.
At this point it's worth mentioning that every time your competitors click your sponsored link they are costing you money. We have a number of clients in competing areas that are raging a personal war on their competitors. The only real winners here are Google themselves.
We offer an alternative that delivers a complete five page website, already indexed and appearing on page one of Google. We offer these for rental on either a fixed monthly rate or a rate per unique visitor (not to be confused with PPC which is per click, not per unique visitor)
If you are paying a huge sum for your PPC campaign maybe it's worth talking to us about a better way of achieving online results.
Choosing one of our sites will give you access to traffic for your chosen market, targetted traffic of UK visitors looking for your product or service now.
www.sitechooser.co.uk
We asked a number of businesses about their experience of using Google's PPC Adwords campaign.
For many they have started off with a relatively low PPC cost for a particular keyword and then dramatically increased as the competition has seen the same market and started their own PPC campaign
With only ten listings for organic (natural) websites to be listed on page one of Google PPC can look like a quick cheap fix for anyone wanting to simply see what the Internet can add to their business.
At this point it's worth mentioning that every time your competitors click your sponsored link they are costing you money. We have a number of clients in competing areas that are raging a personal war on their competitors. The only real winners here are Google themselves.
We offer an alternative that delivers a complete five page website, already indexed and appearing on page one of Google. We offer these for rental on either a fixed monthly rate or a rate per unique visitor (not to be confused with PPC which is per click, not per unique visitor)
If you are paying a huge sum for your PPC campaign maybe it's worth talking to us about a better way of achieving online results.
Choosing one of our sites will give you access to traffic for your chosen market, targetted traffic of UK visitors looking for your product or service now.
www.sitechooser.co.uk
Wednesday, November 10, 2010
Facebook Business Pages
Facebook is now so popular that business owners can no longer consider it as a site only people who want to connect online.
In fact, in September 2010, Facebook surpassed Google in regards to the amount of time users spent on their site. Facebook now states that members spend over 700 billion minutes per month on Facebook! When you consider that there were over 33 billion searches on Google in the same month you have some idea how big Facebook really is. Everyone wants to get to page one of Google but when you have a captive audience of over 600 million active users isn’t it time that your business took advantage and had its own Facebook business page?
With Facebook’s incredible popularity across diverse age groups, integrated email applications, and now with the new Bing search integration. Now more than ever before Google has real competition and is in the process of having regular disagreements with Facebook. As a result of recent changes to include Bing search results on Facebook a user no longer need to visit Google for searches or log off to use an email application. All designed by Facebook to make sure that a member stays on the Facebook site longer and longer. Pretty soon they may be able to experience the Internet fully without leaving Facebook. Already more than 50% of the entire Facebook membership actively logs into Facebook every day, that’s over 300 million people! Facebook is now so important to your potential customers’ lives that it is essential for your business to have a Facebook business page where your prospects are hanging out on a daily basis.
If you’re not already convinced, let’s clear up a few things that we have found have confused business owners about Facebook. Firstly, a Business Page is not a personal profile, it’s a separate entity that shows exactly what you are good at.
Are Business Pages Also Called Fan Pages?
If you’ve been using Facebook for a while you may remember that Facebook used to call Business Pages – Fan Pages. Additionally, it used to be that someone became a fan of your Fan Page. Now they need to “like you.” By simply clicking the “like” button on your Facebook Business Page. Facebook may have changed the titles as they become more and more aware of their own global domination but a Fan Page is no different to a Business Page – they are one and the same.
All Facebook Business Pages start off with the set-up of a personal Facebook profile. You can’t just jump to the Facebook Business Page set up. This is because the email address and name that you use for your personal profile must be one connected to a person and not a general catchall email like info@mycompany.com. Ideally this should be an email address with restricted access. If you have an employee set up your Facebook Business Page account and the personal profile portion of your Facebook Business Page, you don’t want to connect the new account to the employee’s own personal email address. If the employee does ever leaves your employment, you could lose complete access to your Facebook Business Page, all of your accumulated fans, and potentially have no control over any of the content on your Facebook Business Pages after their departure.
Why Exactly Would a Business Owner Want a Business Page?
Facebook Business Pages provide a perfect opportunity to contact all people who “Like” your Facebook Business Page with one click newsletters, interactive discussion questions, creating a forum, setting up events and inviting fans to attend, and even the ability to create specialised welcome and shopping pages. Your Facebook Business Page operates like a mini website with a captive audience of 600 million potential customers
Creating Your Business Page Vanity URL
Once you have 25 people who have clicked that they “Like” your Facebook Business Page, you can select a short and easy to remember name to promote your Facebook Business Page on your website and business card.
Your Facebook Business Page goes having a long and meaningless URL to one that simply says www.facebook.com/yourbusiness. It is very important to understand that once you have selected your Facebook URL you will not be able to change the name, so select carefully.
Best Practice Tips for Keeping Your New Facebook Business Page Updated
Sometimes new Facebook Business Page owners get excited and post what seems like a constant flow of information on their wall. It is important to understand that what you post on your wall is posted on the wall of the people who have clicked “Like” on your page. We are able to handle all of the Facebook Business Page updating on your behalf. Facebook is not likeTwitter where the more posts, or “tweets” as they are called create greater responses. On Facebook Business Pages 5 to 10 status updates a day could get you blocked or hidden by fans when they feel you have inundated their wall with your daily or hourly updates.
Conclusion
We hope that this has helped to introduce you to Facebook Business Pages. If you haven’t set up a Facebook Business Page, now’s the time to consider it before someone else does. Facebook is only getting more popular and is actively seeking to encourage the business community into their website with demographic based pay per click advertising and the new integrated search with Bing.com. We would be more than happy to show you some of the ideas that we have used to not only create Facebook Business Pages for business owners. More importantly we’d love to show you what effect a Facebook Business Page has had on creating new business opportunities.
If you’d like a free, no obligation chat about how we can help establish your business with a Facebook Business Page of its own then send us an email and we’ll be more than happy to talk you through what’s involved
________________________________________
In fact, in September 2010, Facebook surpassed Google in regards to the amount of time users spent on their site. Facebook now states that members spend over 700 billion minutes per month on Facebook! When you consider that there were over 33 billion searches on Google in the same month you have some idea how big Facebook really is. Everyone wants to get to page one of Google but when you have a captive audience of over 600 million active users isn’t it time that your business took advantage and had its own Facebook business page?
With Facebook’s incredible popularity across diverse age groups, integrated email applications, and now with the new Bing search integration. Now more than ever before Google has real competition and is in the process of having regular disagreements with Facebook. As a result of recent changes to include Bing search results on Facebook a user no longer need to visit Google for searches or log off to use an email application. All designed by Facebook to make sure that a member stays on the Facebook site longer and longer. Pretty soon they may be able to experience the Internet fully without leaving Facebook. Already more than 50% of the entire Facebook membership actively logs into Facebook every day, that’s over 300 million people! Facebook is now so important to your potential customers’ lives that it is essential for your business to have a Facebook business page where your prospects are hanging out on a daily basis.
If you’re not already convinced, let’s clear up a few things that we have found have confused business owners about Facebook. Firstly, a Business Page is not a personal profile, it’s a separate entity that shows exactly what you are good at.
Are Business Pages Also Called Fan Pages?
If you’ve been using Facebook for a while you may remember that Facebook used to call Business Pages – Fan Pages. Additionally, it used to be that someone became a fan of your Fan Page. Now they need to “like you.” By simply clicking the “like” button on your Facebook Business Page. Facebook may have changed the titles as they become more and more aware of their own global domination but a Fan Page is no different to a Business Page – they are one and the same.
All Facebook Business Pages start off with the set-up of a personal Facebook profile. You can’t just jump to the Facebook Business Page set up. This is because the email address and name that you use for your personal profile must be one connected to a person and not a general catchall email like info@mycompany.com. Ideally this should be an email address with restricted access. If you have an employee set up your Facebook Business Page account and the personal profile portion of your Facebook Business Page, you don’t want to connect the new account to the employee’s own personal email address. If the employee does ever leaves your employment, you could lose complete access to your Facebook Business Page, all of your accumulated fans, and potentially have no control over any of the content on your Facebook Business Pages after their departure.
Why Exactly Would a Business Owner Want a Business Page?
Facebook Business Pages provide a perfect opportunity to contact all people who “Like” your Facebook Business Page with one click newsletters, interactive discussion questions, creating a forum, setting up events and inviting fans to attend, and even the ability to create specialised welcome and shopping pages. Your Facebook Business Page operates like a mini website with a captive audience of 600 million potential customers
Creating Your Business Page Vanity URL
Once you have 25 people who have clicked that they “Like” your Facebook Business Page, you can select a short and easy to remember name to promote your Facebook Business Page on your website and business card.
Your Facebook Business Page goes having a long and meaningless URL to one that simply says www.facebook.com/yourbusiness. It is very important to understand that once you have selected your Facebook URL you will not be able to change the name, so select carefully.
Best Practice Tips for Keeping Your New Facebook Business Page Updated
Sometimes new Facebook Business Page owners get excited and post what seems like a constant flow of information on their wall. It is important to understand that what you post on your wall is posted on the wall of the people who have clicked “Like” on your page. We are able to handle all of the Facebook Business Page updating on your behalf. Facebook is not likeTwitter where the more posts, or “tweets” as they are called create greater responses. On Facebook Business Pages 5 to 10 status updates a day could get you blocked or hidden by fans when they feel you have inundated their wall with your daily or hourly updates.
Conclusion
We hope that this has helped to introduce you to Facebook Business Pages. If you haven’t set up a Facebook Business Page, now’s the time to consider it before someone else does. Facebook is only getting more popular and is actively seeking to encourage the business community into their website with demographic based pay per click advertising and the new integrated search with Bing.com. We would be more than happy to show you some of the ideas that we have used to not only create Facebook Business Pages for business owners. More importantly we’d love to show you what effect a Facebook Business Page has had on creating new business opportunities.
If you’d like a free, no obligation chat about how we can help establish your business with a Facebook Business Page of its own then send us an email and we’ll be more than happy to talk you through what’s involved
________________________________________
Wednesday, October 20, 2010
Free business website, a free business website on page one of Google
Yes, that’s right, a free business website, already built and delivering visitors from page one of Google
Too good to believe?
Why not give us a call and see what we have available
It doesn’t matter what you do, what trade or market sector you are in the effect of having a website on page one of Google will lift your enquiry rate and give us a level of currently untapped new business enquiries
Our websites are all w3c compliant, full of genuine content and five pages of images and text designed to deliver visitors to the site and ultimately to make your phone ring…..and ours
Lots of websites have already been delivered to more than happy customers but the titles are in short supply so if you are looking to increase or even start your online marketing experience then we are definitely someone you should be talking to
Too good to believe?
Why not give us a call and see what we have available
It doesn’t matter what you do, what trade or market sector you are in the effect of having a website on page one of Google will lift your enquiry rate and give us a level of currently untapped new business enquiries
Our websites are all w3c compliant, full of genuine content and five pages of images and text designed to deliver visitors to the site and ultimately to make your phone ring…..and ours
Lots of websites have already been delivered to more than happy customers but the titles are in short supply so if you are looking to increase or even start your online marketing experience then we are definitely someone you should be talking to
Wednesday, October 13, 2010
Google page one faster than a Ferrari
Success is reguarly measured in pounds, shillings and pence, despite the fact that some of those currencies haven't been in circulation since 1972 (decimilisation...from memory)
Naturally the USA measure their success in dollars and cents
Our clients measure our success for them in terms of the number of visitors that visit their site or the number of times the phone rings with a new order from a brand new client who says "I found you on Google"
We're not unique but we are really unusual in that we measure our own success in terms of results, all of our search engine optimisation, SEO is by results. We either make a charge in pennies for each unique visitor the site receives or we charge a rate per month for each keyword phrase that appears on page one of Google. Everyone wants to be on page one of Google but the relaity is that only ten websites will appear there. If you are one of the ten websites on page one of Google then you have a realistic chance of securing around 10% of the search traffic for a particular term.
Imagine the difference to your balance sheet of having a new machine that simply generates cash? A machine no bigger than a laptop producing new money every month. Sounds good? It should be there isn't a business in the world that wouldn't benefit from more enquiries and we have had some spectacular results for local and national businesses simply by getting them onto page one of Google.
If you'd like your laptop turned into a cash machine then why not drop us an email or call us? We can have your business on Google page one faster than your Internet signal and we don't charge you a penny until it's there
Naturally the USA measure their success in dollars and cents
Our clients measure our success for them in terms of the number of visitors that visit their site or the number of times the phone rings with a new order from a brand new client who says "I found you on Google"
We're not unique but we are really unusual in that we measure our own success in terms of results, all of our search engine optimisation, SEO is by results. We either make a charge in pennies for each unique visitor the site receives or we charge a rate per month for each keyword phrase that appears on page one of Google. Everyone wants to be on page one of Google but the relaity is that only ten websites will appear there. If you are one of the ten websites on page one of Google then you have a realistic chance of securing around 10% of the search traffic for a particular term.
Imagine the difference to your balance sheet of having a new machine that simply generates cash? A machine no bigger than a laptop producing new money every month. Sounds good? It should be there isn't a business in the world that wouldn't benefit from more enquiries and we have had some spectacular results for local and national businesses simply by getting them onto page one of Google.
If you'd like your laptop turned into a cash machine then why not drop us an email or call us? We can have your business on Google page one faster than your Internet signal and we don't charge you a penny until it's there
Monday, October 11, 2010
Google page one fast, even faster than a bullet
For those of you that don't believe in the value of blogs and blogging generally it may be of interest to learn that the blog from Friday 8th October 2010 under the title "Google page one, faster than a cup of tea" was indexed and searched on page one of Google no fewer than 126 times within two hours of being posted.
For those searchers who had simply typed "Google page one faster" the results were clear to see and from an impact point of view delivered no fewer than four new enquires to Sitechooser for search engine optimisation in Birmingham alone.
If you were looking to add a blog to your existing website then why not give us a call, it can be completed same day and will cost you around £100 to set up. Compare that to the cost of any other form of advertising and delivering new enquiries and you'll soon realise what an excellent ROI that is.
From a practical point of view we took about half an hour aside a day to write a new blog posting and sit back and wait for the results.
Some days we target words like "website design Birmingham" and on other days we are more inventive and target real buying words like "pay by result SEO Birmingham" either way it produces new enquiries which allow is to have a steady flow of new enquiries every day.
Is this something you are interested in?
www.sitechooser.co.uk
For those searchers who had simply typed "Google page one faster" the results were clear to see and from an impact point of view delivered no fewer than four new enquires to Sitechooser for search engine optimisation in Birmingham alone.
If you were looking to add a blog to your existing website then why not give us a call, it can be completed same day and will cost you around £100 to set up. Compare that to the cost of any other form of advertising and delivering new enquiries and you'll soon realise what an excellent ROI that is.
From a practical point of view we took about half an hour aside a day to write a new blog posting and sit back and wait for the results.
Some days we target words like "website design Birmingham" and on other days we are more inventive and target real buying words like "pay by result SEO Birmingham" either way it produces new enquiries which allow is to have a steady flow of new enquiries every day.
Is this something you are interested in?
www.sitechooser.co.uk
Friday, October 8, 2010
Google page one, faster than a cup of tea
It’s been a really busy time at Sitechooser with the launch of a complete squadron of local business websites that are currently focusing on delivering local visitors to businesses in Birmingham, Coventry, Solihull and Leamington Spa
We recognise that as the financial economy starts to recover businesses will again gain the confidence to promote themselves online. Many businesses are put off by the cost of building a new website and the search engine optimisation costs that are needed to have a website appearing on page one of Google or other major search engines such as Bing and Yahoo and even dear old Ask Jeeves, although I haven’t personally asked Jeeves anything for months as his search engine is so crammed with sponsored links that I can’t see the real company results!
We believe that we have the answer for any company that is looking for a real online presence to get real customers in Birmingham, Coventry, Solihull or Leamington Spa
Have a look at some of the websites we’ve launched this month and track their performance as they leap onto page one of Google
www.accountant-solihull.co.uk
www.birmingham-bathroom.co.uk
www.birmingham-carpets.co.uk
www.birmingham-garage.co.uk
www.birmingham-kitchen.co.uk
www.birmingham-printer.co.uk
www.birmingham-weddings.co.uk
www.coventry-accountant.co.uk
www.coventry-builder.co.uk
www.coventry-catering.co.uk
www.coventry-florists.co.uk
www.coventry-hairdressers.co.uk
www.coventry-printers.co.uk
www.coventry-restaurant.co.uk
www.coventry-taxi.co.uk
www.garage-birmingham.co.uk
www.leamington-carpets.co.uk
www.leamington-restaurant.co.uk
www.leamingtonflorists.co.uk
www.solihull-florist.co.uk
www.solihull-kitchens.co.uk
www.solihull-plumbers.co.uk
www.solihull-solicitor.co.uk
www.solihullbuilder.co.uk
www.solihullhairdresser.co.uk
www.solihullrestaurant.co.uk
www.taxi-solihull.co.uk
www.weddingscoventry.co.uk
Or if you’d prefer just do a simple search in Google, Bing or Yahoo for “weddings Coventry” and see how the website www.weddingscoventry.co.uk is appearing?
All of these websites are available to rent on a monthly basis for a ridiculously low figure. If you’d like to find out what the new enquiries from any of these new websites for Birmingham, Coventry or Leamington Spa is worth to you consider the following
If you were a wedding company based in Coventry and the following search engines produced these monthly search volumes
Search Term Google Yahoo Bing
Weddings Coventry 5400 1450 580
If you are on page one of all of these search engines then you could reasonably expect around 10% of the searchers to visit your site, based on these figures you would have 742 new visitors each month
If only 10% of the website visitors make an enquiry and only half of them become customers then you’d be handling another 37 new weddings a month
Imagine how much that could be worth?
Now stop imagining it, give us a call and we could turn the enquiry tap on in less time than it takes to make a cup of tea
We recognise that as the financial economy starts to recover businesses will again gain the confidence to promote themselves online. Many businesses are put off by the cost of building a new website and the search engine optimisation costs that are needed to have a website appearing on page one of Google or other major search engines such as Bing and Yahoo and even dear old Ask Jeeves, although I haven’t personally asked Jeeves anything for months as his search engine is so crammed with sponsored links that I can’t see the real company results!
We believe that we have the answer for any company that is looking for a real online presence to get real customers in Birmingham, Coventry, Solihull or Leamington Spa
Have a look at some of the websites we’ve launched this month and track their performance as they leap onto page one of Google
www.accountant-solihull.co.uk
www.birmingham-bathroom.co.uk
www.birmingham-carpets.co.uk
www.birmingham-garage.co.uk
www.birmingham-kitchen.co.uk
www.birmingham-printer.co.uk
www.birmingham-weddings.co.uk
www.coventry-accountant.co.uk
www.coventry-builder.co.uk
www.coventry-catering.co.uk
www.coventry-florists.co.uk
www.coventry-hairdressers.co.uk
www.coventry-printers.co.uk
www.coventry-restaurant.co.uk
www.coventry-taxi.co.uk
www.garage-birmingham.co.uk
www.leamington-carpets.co.uk
www.leamington-restaurant.co.uk
www.leamingtonflorists.co.uk
www.solihull-florist.co.uk
www.solihull-kitchens.co.uk
www.solihull-plumbers.co.uk
www.solihull-solicitor.co.uk
www.solihullbuilder.co.uk
www.solihullhairdresser.co.uk
www.solihullrestaurant.co.uk
www.taxi-solihull.co.uk
www.weddingscoventry.co.uk
Or if you’d prefer just do a simple search in Google, Bing or Yahoo for “weddings Coventry” and see how the website www.weddingscoventry.co.uk is appearing?
All of these websites are available to rent on a monthly basis for a ridiculously low figure. If you’d like to find out what the new enquiries from any of these new websites for Birmingham, Coventry or Leamington Spa is worth to you consider the following
If you were a wedding company based in Coventry and the following search engines produced these monthly search volumes
Search Term Google Yahoo Bing
Weddings Coventry 5400 1450 580
If you are on page one of all of these search engines then you could reasonably expect around 10% of the searchers to visit your site, based on these figures you would have 742 new visitors each month
If only 10% of the website visitors make an enquiry and only half of them become customers then you’d be handling another 37 new weddings a month
Imagine how much that could be worth?
Now stop imagining it, give us a call and we could turn the enquiry tap on in less time than it takes to make a cup of tea
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