We are proud to unveil a revamped section of our website.
http://www.sitechooser.co.uk/School-Websites/ has been created to replace our childcare section.
The area will provide information for childrens nursery, primary school, secondary school, academy, college and university websites, along with a new service providing search engine optimisation in respect of the same.
Feel free to have a look and refer us to any of your friends or colleagues who may work in the education sector.
Tuesday, February 9, 2010
Friday, February 5, 2010
Search Engine Optimisation
How can companies know if they are getting value for money from their SEO?
It is astonishing some of the high rates that are being quoted to small businesses, sometimes, many thousands of pounds without any guarantee for success.
Without question, some people are being taken advantage of due to their own lack of knowledge within the SEO field. As time moves on, companies of all shapes and sizes will become more informed and more aware of what is fast becoming a vital service. Competition will increase enormously and consequently, more reasonable rates will be offered to those that are seeking an affordable route to advertising their company website.
Some of our smaller clients often get suckered in to paying ridiculous prices for advertising in online business directories, even though most of them are worthless schemes that are dramatically overpriced. Yet another example on how the uninformed are being taken advantage of. A huge amount of our customers remain wary of using SEO services to work on their own website, yet they will hand their money over to A N Other business directory without any guarantee of success because they’ve been drawn in by the sales spiel.
It becomes increasingly infuriating when clients, who wanted to spend as little as possible on their web design, call back and complain that the website that we designed for them is not generating the new business they had been expecting. These are the very same people who were not interested in having any SEO carried out on their new website but have since handed over hundreds of pounds to highly polished salesmen from Business Directories.
In conclusion, the only way that the average person is going to understand the importance of SEO services is to actually talk through what is available with their website designers. After having been referred to us by a trusted source, having received the website you wanted at the price you wanted, having been shown that the code within the site is without error, having seen your new site get listed with the major search engines – WHY OH WHY do you then go and give your hard earned money to a business directory and not talk to your web designer.
SiteChooser are happy to provide SEO services only based upon success – YES we do provide a guarantee.
Visit us at www.sitechooser.co.uk to get in touch and find out how you can get true value for money on SEO services.
It is astonishing some of the high rates that are being quoted to small businesses, sometimes, many thousands of pounds without any guarantee for success.
Without question, some people are being taken advantage of due to their own lack of knowledge within the SEO field. As time moves on, companies of all shapes and sizes will become more informed and more aware of what is fast becoming a vital service. Competition will increase enormously and consequently, more reasonable rates will be offered to those that are seeking an affordable route to advertising their company website.
Some of our smaller clients often get suckered in to paying ridiculous prices for advertising in online business directories, even though most of them are worthless schemes that are dramatically overpriced. Yet another example on how the uninformed are being taken advantage of. A huge amount of our customers remain wary of using SEO services to work on their own website, yet they will hand their money over to A N Other business directory without any guarantee of success because they’ve been drawn in by the sales spiel.
It becomes increasingly infuriating when clients, who wanted to spend as little as possible on their web design, call back and complain that the website that we designed for them is not generating the new business they had been expecting. These are the very same people who were not interested in having any SEO carried out on their new website but have since handed over hundreds of pounds to highly polished salesmen from Business Directories.
In conclusion, the only way that the average person is going to understand the importance of SEO services is to actually talk through what is available with their website designers. After having been referred to us by a trusted source, having received the website you wanted at the price you wanted, having been shown that the code within the site is without error, having seen your new site get listed with the major search engines – WHY OH WHY do you then go and give your hard earned money to a business directory and not talk to your web designer.
SiteChooser are happy to provide SEO services only based upon success – YES we do provide a guarantee.
Visit us at www.sitechooser.co.uk to get in touch and find out how you can get true value for money on SEO services.
Thursday, January 21, 2010
Rescue Your Website
We got just a little bit too fed up with incorrect web code, so we're attempting to do something about it.
We've just launched www.rescueyourwebsite.co.uk, here you can buy a simple little report that will identify all of the code errors on your site, simply pass the report on to your web designer and say 'Fix that lot buster or you'll get a punch up the trumpet'.
If they won't or can't, go to www.sitechooser.co.uk and ask us to do it for you.
We'd be only too delighted.
We've just launched www.rescueyourwebsite.co.uk, here you can buy a simple little report that will identify all of the code errors on your site, simply pass the report on to your web designer and say 'Fix that lot buster or you'll get a punch up the trumpet'.
If they won't or can't, go to www.sitechooser.co.uk and ask us to do it for you.
We'd be only too delighted.
Wednesday, January 13, 2010
Let it stop, let it stop, let it stop
Waking wearily ready for a second day back in the office, my wife tells me it's been snowing again. Another thick layer of snow greets me from my bedroom window and I know it's another day that I will be working from home.
The kids are off school again and even they're seeing it as a bit of white prison now, we're not used to it, we don't like it and to be honest, we're sick of seeing it.
I will endeavour, along with my colleagues, to work from our kitchens and dining rooms to continue to improve the services offered at www.sitechooser.co.uk , the old blitz spirit will kick in with CMS and childcare sites being produced by the barrowload.
I'm sure we'll look back at the photo's of the snowmen built and sledging downhill with much fondness in sunnier times, but for now, I just want to go to work.
The kids are off school again and even they're seeing it as a bit of white prison now, we're not used to it, we don't like it and to be honest, we're sick of seeing it.
I will endeavour, along with my colleagues, to work from our kitchens and dining rooms to continue to improve the services offered at www.sitechooser.co.uk , the old blitz spirit will kick in with CMS and childcare sites being produced by the barrowload.
I'm sure we'll look back at the photo's of the snowmen built and sledging downhill with much fondness in sunnier times, but for now, I just want to go to work.
Monday, January 11, 2010
School Websites
In this time of snow, ice, traffic chaos and school closures, I have discovered (in the main) just how dreadful school websites are for the local community.
I have investigated most of the schools that are local to me and they all have massive shortcomings. Websites that are dreadfully out of date, dozens of broken links, big sections that are unfinished, nigh on impossible to navigate and virtually all of them designed by someone who works for the school in some capacity.
Surely our teachers time would be better spent doing what they do best, I'm sure most schools have a budget with which to service their website needs, give it to an experienced web designer who for a small fee will give your school something to be proud of and might just make the local community look at it.
My own childrens website was updated to say when the school was closed due to the snow but the rest of the website is mostly unfinished at best, it's been this way for about 6 months.
So a message to headteachers up and down the land, pay someone to do the school website for you and stop worrying about when you'll get time to finish yourself. A correctly assembled website will be more search engine friendly, be of more use to parents and pupils and most importantly - yes you will be able to update it yourself with important messages such as 'school shut yet again due to snow'.
www.sitechooser.co.uk/School-Websites will be updated over the next few days to make it blindingly obvious to headteachers everywhere just how they should spend some of that IT budget for the good of the school and the local community.
I have investigated most of the schools that are local to me and they all have massive shortcomings. Websites that are dreadfully out of date, dozens of broken links, big sections that are unfinished, nigh on impossible to navigate and virtually all of them designed by someone who works for the school in some capacity.
Surely our teachers time would be better spent doing what they do best, I'm sure most schools have a budget with which to service their website needs, give it to an experienced web designer who for a small fee will give your school something to be proud of and might just make the local community look at it.
My own childrens website was updated to say when the school was closed due to the snow but the rest of the website is mostly unfinished at best, it's been this way for about 6 months.
So a message to headteachers up and down the land, pay someone to do the school website for you and stop worrying about when you'll get time to finish yourself. A correctly assembled website will be more search engine friendly, be of more use to parents and pupils and most importantly - yes you will be able to update it yourself with important messages such as 'school shut yet again due to snow'.
www.sitechooser.co.uk/School-Websites will be updated over the next few days to make it blindingly obvious to headteachers everywhere just how they should spend some of that IT budget for the good of the school and the local community.
Friday, January 8, 2010
New Year Resolution
With the New Year and about 6 inches of snow upon us, a friend of mine imparted upon me some words of wisdom. His New Year Resolution "Do at least a little bit of marketing every day".
Something so simple but so overlooked. We often find ourselves victim of the lack of phone ringing or email enquiries drying up, then the penny drops as per usual that we have to get our fingers out and fight for the little bit of custom that's still out there.
All of us at www.sitechooser.co.uk will be trying to copy my friends New Year resolution as best we can for 2010.
Right, I'm off to do my bit for our marketing strategy.
What's that? Snowball fight, I'll just grab my hat.
Something so simple but so overlooked. We often find ourselves victim of the lack of phone ringing or email enquiries drying up, then the penny drops as per usual that we have to get our fingers out and fight for the little bit of custom that's still out there.
All of us at www.sitechooser.co.uk will be trying to copy my friends New Year resolution as best we can for 2010.
Right, I'm off to do my bit for our marketing strategy.
What's that? Snowball fight, I'll just grab my hat.
Thursday, July 30, 2009
Getting your website content right
It's stating the obvious that your website content is what your visitors are there to see. So it's important that they like what they see, right? Up to now in our blog we've harped on a bit about how the back end code needs to be spot on and how easily a client who isn't clued up with regards to web design, might have the wool pulled over. Even if your code is perfect, if your visible content is full of bad grammar and spelling, or is poorly laid out - you run the risk that your visitors will get that impression of your company.
For a lot of your site visitors, when they land on your website that may be the very first time that they have encountered your company. First impressions are important, a shabby website makes your company look shabby, simple as that. Here are a few of our pet hates when it comes to website content and layout:
1) Bad spelling - no excuses for this one, spell checkers don't require scientific expertise.
2) Bad grammar - not everyone's going to pick this up but a discerning visitor will and again
there's no excuse because your average spell checker usually checks grammar too.
3) Missing links - how exasperating is it when you think you've found your area of interest on a
site and the link doesn't work?
4) Boring technical jargon - If you can get away from it, please do - the last thing you want to do
is alienate a potential customer because they don't even understand your web content.
5) Rough images or dodgy flash - looks cheap and nasty, even MS paint gives you smooth edges
and if your flash isn't "flash" then steer clear because that kind of defeats the object.
Every potential customer arrives at your website with this in mind, "What's in it for me? What can I get from this company that I might not be able to get elsewhere?" and that's exactly what you need to answer in your homepage content. Provide your visitors with exactly what they need and make sure they know how damned capable you are!
Alternatively, give us a buzz and we'll do it for you.
For a lot of your site visitors, when they land on your website that may be the very first time that they have encountered your company. First impressions are important, a shabby website makes your company look shabby, simple as that. Here are a few of our pet hates when it comes to website content and layout:
1) Bad spelling - no excuses for this one, spell checkers don't require scientific expertise.
2) Bad grammar - not everyone's going to pick this up but a discerning visitor will and again
there's no excuse because your average spell checker usually checks grammar too.
3) Missing links - how exasperating is it when you think you've found your area of interest on a
site and the link doesn't work?
4) Boring technical jargon - If you can get away from it, please do - the last thing you want to do
is alienate a potential customer because they don't even understand your web content.
5) Rough images or dodgy flash - looks cheap and nasty, even MS paint gives you smooth edges
and if your flash isn't "flash" then steer clear because that kind of defeats the object.
Every potential customer arrives at your website with this in mind, "What's in it for me? What can I get from this company that I might not be able to get elsewhere?" and that's exactly what you need to answer in your homepage content. Provide your visitors with exactly what they need and make sure they know how damned capable you are!
Alternatively, give us a buzz and we'll do it for you.
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