Thursday, July 30, 2009

Getting your website content right

It's stating the obvious that your website content is what your visitors are there to see. So it's important that they like what they see, right? Up to now in our blog we've harped on a bit about how the back end code needs to be spot on and how easily a client who isn't clued up with regards to web design, might have the wool pulled over. Even if your code is perfect, if your visible content is full of bad grammar and spelling, or is poorly laid out - you run the risk that your visitors will get that impression of your company.

For a lot of your site visitors, when they land on your website that may be the very first time that they have encountered your company. First impressions are important, a shabby website makes your company look shabby, simple as that. Here are a few of our pet hates when it comes to website content and layout:

1) Bad spelling - no excuses for this one, spell checkers don't require scientific expertise.

2) Bad grammar - not everyone's going to pick this up but a discerning visitor will and again
there's no excuse because your average spell checker usually checks grammar too.

3) Missing links - how exasperating is it when you think you've found your area of interest on a
site and the link doesn't work?

4) Boring technical jargon - If you can get away from it, please do - the last thing you want to do
is alienate a potential customer because they don't even understand your web content.

5) Rough images or dodgy flash - looks cheap and nasty, even MS paint gives you smooth edges
and if your flash isn't "flash" then steer clear because that kind of defeats the object.

Every potential customer arrives at your website with this in mind, "What's in it for me? What can I get from this company that I might not be able to get elsewhere?" and that's exactly what you need to answer in your homepage content. Provide your visitors with exactly what they need and make sure they know how damned capable you are!
Alternatively, give us a buzz and we'll do it for you.

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