Friday, February 12, 2010

Why should your school have a website?

Why should your school have a website?

A school website is an effective and fast becoming essential way of communicating with your school's wider community, including parents, pupils and prospective pupils.A properly constructed school website is an information system far more powerful than anything else your school can provide to the wider community. A good school website will efficiently structure content, images, communications and an extensive array of multimedia technology that will leave your visitors with a far greater knowledge and insight into your school than any other form of media would have the ability to do.

Most schools may already have an online presence and feel that they have satisfied the requirements of their parents need for online information. However, if your school website was built a few years ago and has not been updated since (most haven’t), are you really supplying the information both current parents and pupils would wish to have access to. Such as when is the next PTA meeting, when is the next recorder practice, what date is half term holiday?

So, if your school website states that your reception class will be enjoying Spanish lessons this term, although the person who did provide the Spanish lessons has not done so for 2 years or so – is that providing a good service to your current crop of parents and students? Your school sits at the centre of the local and wider community and should have an obligation to link to the community and assist it as much as possible.

Ask yourself, or, raise the question at the next PTA meeting – what should be the role of your school website?

To provide up to date and useful information?
To accurately portray the overall spirit of the school?
To bring together the community?
To advise of its mission within the community?
To gain market research and parent and pupil opinion?
To reduce some of your support and customer service costs?
To make a wider audience aware of the schools work?
To find new students?
To conduct e-commerce for school items?
To reduce printing and mailing costs?

Ask yourself, how many of these criteria your school website is currently succeeding in.
A lot of parents these days search for schools online by visiting websites and comparing features, will your school website stand up against the next one down the road if you haven’t detailed any of the valuable improvements you have made over the last few years on your website?

At we pride ourselves on providing you with the website your school and its community deserves. Our services are hassle free and surprisingly cost effective. Whether you require a completely new school website or your old site updating, we can assist you and make the whole process completely stress free from start to finish.
All of our school websites and nursery websites are produced by our in-house team of professional website and graphic designers. Over 90% of our work comes through referrals from existing and satisfied clients.

At SiteChooser School Websites we guarantee that our school website code is 100% valid against the very latest industry guidelines. With search engines becoming smarter all the time, there has never been a more important time to have valid website code. A school website with valid website code will invariably perform better with major search engines than a website with code errors. In fact, should a site have too many code errors, search engines will not be able to read the content of a website and it will then not feature in their listings at all.

Should you be thinking of appointing a website designer to produce your new school website, run a few of their portfolio sites through the following free web code checker found at, if the sites you check return with errors it may be time to give SiteChooser a call.

Why is it so important for your school to be online?

The latest industry reports show that 82% of consumers use search engines first to find information online, that includes searching for information on schools and nurseries.

Visit and ask us for a no obligation chat to discover just how easy it can be to put your school at the very heart of your community.

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